earticle

영어

After COVID-19, the medical service industry selected a clinic through online reviews, that is, reviews that appeared on social media, and the younger generation who used smartphones and the new silver generation who are accustomed to smartphones choose a clinic based on reviews and evaluations from nearby clinics to receive medical services. For this study, Korean medical clinic is selected as the central word and big data words are collected. In other words, the collection period is a total of three years from January 2022 to December 2024 Korean medical clinic was ranked first, and the frequency was 12177, the largest central word. In addition, in terms of the proportion of each topic, Topic 8 was the largest area, confirming that the subject occupies a major proportion within this corpus. This suggests that Topic 8 forms an independent subject area that is distinct from other topics. In the Concor analysis, Therefore, it appeared as three clusters, but when the words were confirmed, it was analyzed in this study as a total of three clusters, and the first cluster was named oriental medicine recognition, the second cluster was named patient disease, and the third cluster was named oriental medicine treatment. In this way, the perception of oriental medicine clinics was confirmed, and it was confirmed that patients' perception of oriental medicine clinics changed for the purpose of treating diseases such as diet and hair loss in traffic accidents. However, it is analyzed that this cannot be competitive because patients can choose oriental medicine clinics or Western medicine clinics according to their propensity.