earticle

영어

A key challenge in analyzing dessert trends lies in their rapid and unpredictable shifts over time. To solve this problem, this study aims to derive the characteristics of the current dessert and consumption culture and analyze desserts that will be popular in the future, focusing on the characteristics of popular desserts and consumption culture. To explore trends in Korean dessert preferences, this study collected data from 2023 to 2025, used text mining, used UCINET to visualize network analysis, and then classified each keyword into clusters in the CONCOR analysis. Based on the characteristics derived from this analysis, you can analyze the dessert that will be popular in the future and prepare for the trend, and you can come up with a solution that can commercialize it by substituting the characteristics that match this into the dessert.