earticle

영어

This study examines the historical background and development of the concept of Social Design, focusing on the Arts and Crafts Movement and the Avant-garde Movement. Social Design refers to design practices aimed at recognizing and solving social issues, closely linked to the contradictions that emerged after the Industrial Revolution. The first focus, the Arts and Crafts Movement, led by William Morris, resisted mechanical production and labor alienation, emphasizing the artistic value of labor and aesthetics of everyday life. Subsequently, the Avant-garde Movement expanded the social role of design by subverting traditional art concepts and actively criticizing social realities. Beyond historical analysis, this study provides a new perspective on the contemporary significance of Social Design by demonstrating its enduring capacity to address modern challenges—such as environmental crises, human rights issues, and social inequality—through responsible and transformative design practices. This research reveals that these two movements laid the theoretical foundation for contemporary Social Design and underscores the growing importance of design as a socially responsible and innovative force.