earticle

영어

The report of the 19th National Congress of the Communist Party of China made a major decision to implement the rural revitalization strategy. In 1998, the General Administration of Press and Publication together with the Ministry of Culture and Tourism proposed the implementation of the “2131 Project” for rural film screenings (now known as the “Rural Film Screening Project”). The report of the 20th National Congress emphasizes the necessity “to improve the basic public service system, enhance the level of public services, improve equity and accessibility, and vigorously promote common prosperity”. The rural revitalization strategy and the practice of rural film screening project are closely related to each other in terms of radiation range, implementing subjects, target subjects, and fundamental purposes. This article focuses on the practice of rural film screening under the background of rural revitalization, taking the field investigation of the rural film screening project practice in Yanbian Korean Autonomous Prefecture in Jilin Province in China as a case, and thereby explores the theoretical context, realistic context, and future strategy context behind the practice of rural film screening in China from the perspective of rural revitalization through the analytical path of “value judgment - factual judgment - strategy judgment”. This aims to provide references for the implementation path of the rural film screening project and the practical model of its participation in rural revitalization. The study comprehensively uses methods such as field surveys, interviews, and questionnaires. The research findings are as follows. In terms of theoretical context, the Rural Film Screening Project reflects a unique public nature, serving as the “eyes, ears, mouthpiece” of the Party and safeguarding public interests. Due to its borderland and ethnic characteristics, Yanbian Prefecture has local effectiveness expectations for the project, including strengthening cultural exchanges and promoting borderland development. In the realistic context, the film company in Yanbian Prefecture completes a large number of screenings and dubbing tasks annually, and relevant subjects have formed a collaborative relationship in the screening process. However, problems such as the need to expand film genres, upgrade screening venues and equipment, and improve self-sustaining capabilities and projectionists’ treatment still exist. In the strategic context, the Rural Film Screening Project should be systematically linked to rural revitalization, serving as a medium and main body to promote rural revitalization. In the future, strategies such as technological optimization, subject collaboration, and resource integration can be adopted to enable it to play a greater role in rural revitalization.