earticle

영어

As artificial intelligence (AI) emerges as a key driver of innovation, it is increasingly recognized for its role in enhancing productivity. However, while previous studies have primarily focused on the relationship between AI adoption and productivity at the job or national levels, research at the firm level remains limited. This study aims to broaden our understanding of AI's impact on firm productivity by examining the relationship between AI investment and Total Factor Productivity (TFP) using job-posting data from 2010 to 2021. Our results show that the service sector experiences more substantial productivity gains from AI investment compared to manufacturing. Moreover, firms with a higher exposure to AI-related tasks tend to experience smaller productivity gains. Lastly, leveraging AI to enhance existing operations yields greater productivity improvements than developing new products. Our research contributes to the ongoing dialogue about AI in business by highlighting the need for a nuanced approach to AI investment. It moves beyond the simplistic view of AI as a universal productivity enhancer, emphasizing the importance of tailoring AI deployment to the unique challenges and dynamics of each organization.