원문정보
초록
영어
This study empirically evaluates the business feasibility of a Software-as-a-Service (SaaS) model in the context of the industry's transition toward Software-Defined Vehicles (SDV). Focusing on the “Intelligent Wiper Service” — a subscription-based software service optimized for SDV environments — the research employs a Pro Forma analysis to assess profitability and payback periods from both single customer and multi-customer perspectives. The results demonstrate a high Customer Lifetime Value (LTV) relative to Customer Acquisition Cost (CAC), and simulation outcomes across varying churn rates and subscription pricing scenarios suggest strong potential for global market expansion. Furthermore, this study presents a conceptual model of the Intelligent Wiper Service and highlights the synergy between SDV-based vehicle SaaS and the subscription economy, offering a sustainable revenue framework for automotive OEMs.
목차
1. Introduction
2. Related Research
2.1 Changes in the Automotive Market Environment
2.2 Changes in E/E Architecture Due to SDV Transition
2.3 Subscription-Based Software Market
2.4 SaaS-Related Policies in Major Countries
3. Research Methodology
3.1 Research Design and Method
3.2 Investigation and Analysis of the IT Environment
3.3 Strategic Development Direction for In-Vehicle SaaS Business Models
3.4 Concept of the Intelligent Wiper Service
3.5 Subscription-Based Functional Design of the Intelligent Wiper Service
3.6 Profitability Evaluation for a Single Customer in Subscription-Based Vehicle Software Models
3.7 Business Feasibility Evaluation
4. Conclusion
Acknowledgement
References