earticle

영어

This study analyzes the production process of the movie produced using generative AI technology to examine the new possibilities and limitations of AI-based movie production, and presents a systematic methodology for prompt design. Unlike conventional movie production that follows a linear process, AI movie production shows an iterative process that breaks down the boundaries between the pre-production, production, and post-production stages. Using various AI tools such as ChatGPT, Midjourney, and Luma, we identify the importance of prompt design and develop customized strategies tailored to the unique characteristics of each tool. The results of the study suggest that although current AI technology has limitations in maintaining narrative consistency and achieving comprehensive storytelling quality, recent technological advancements are rapidly overcoming these limitations. This study is significant in that it contributes to this field by presenting an AI methodology through an AI movie production case, establishing a systematic framework for prompt design, and providing insight into the innovative potential of AI technology in future movie production.