earticle

영어

In the era of digital transformation, FoodTech is becoming an important industry that combines cuttingedge technology in the production, distribution, and consumption of food. In particular, wellness-oriented food technology emphasizing health and sustainability is attracting more and more attention. This study intends to analyze public awareness of the public awareness of Wellness FoodTech. Therefore, this study conducted big data analysis using text mining to confirm the public's perception of Wellness FoodTech. To this end, keywords related to Wellness FoodTech were collected from Naver, Daum, and Google portal sites through Textom. This study collected data by designating the collection period from March 2023 to March 2025. Based on this, visualization was performed through network analysis and Concor analysis between each keyword using UCINET 6 and NetDraw. Data from February 2021 to February 2023 were also analyzed to see if there was a change in key words. The results of the study confirmed changes in consumers' perceptions, and it was found that the importance of Wellness FoodTech in responding to health and dietary trends in modern society was more emphasized. With the continued emphasis on wellness values, FoodTech is expected to become a key factor in shaping future food consumption patterns. We suggest that wellness food tech is an important trend that reflects the needs of the times.