원문정보
초록
영어
Low end manufacturing industry is located at the bottom of the value chain due to its low added value, high dependence on processing and trade, labor-intensive production, and significant product homogenization. It faces multiple severe challenges such as lagging digital production and operation level, tight profit margins, and continuously rising production factor costs. Based on the analysis of the current situation of low-end plastic product factories, this article proposes to shape brand image through new media platforms, enhance market awareness and competitiveness; Explore and practice innovative industrial collaborative development models to promote optimal resource allocation; And establish a digital management system, empowered by technology, to enhance production efficiency and management level. Through these strategies, low-end plastic product factories can gradually achieve transformation and upgrading in a complex economic environment. Future research should quantitatively evaluate the specific impact of digital management systems and comparatively analyze the scalability of collaborative models across different industrial sectors.
목차
Ⅰ. Introduction
Ⅱ. Current situation analysis and existing problems of 2 plastic product factories
1. Analysis of the current situation of plastic product factories
2. Overview of a Plastic Products Factory in Kaiping
3. Problems in Plastic Products Factories
Ⅲ. The fundamental reason for the low-end transformation of plastic product factories
1. The factory lacks independently designed products
2. Lack of brand building awareness among managers
3. Lack of digital production and management planning in factories
4. Lack of professional talents in the factory
Ⅳ. Transformation and upgrading strategies for low-end plastic product factories
1. Independently design and develop products
2. Brand building through new media platforms
3. Introduction of Digital Management System
4. Establish a sound talent introduction and incentive mechanism
5. Collaborative development between enterprises and factories
Ⅴ. Conclusion
Reference