원문정보
초록
영어
This study examines the differential effects of platform empowerment on the performance of e-commerce firms through the lens of value co-creation. Drawing upon four core dimensions of platform empowerment—technical support, traffic support, data sharing, and brand endorsement—this research develops an integrated mediated–moderated framework. Value co-creation is posited as the primary mediating mechanism, while e-commerce business model typologies (B2B, B2C, and C2C) function as contextual moderators. Synthesizing contemporary theoretical and empirical insights, the proposed framework elucidates how platform-empowered interactions among firms, users, and digital infrastructures shape innovation capabilities, market competitiveness, and brand outcomes. The findings contribute to the platform economy literature by offering a nuanced understanding of empowerment-performance linkages and yield practical implications for platform governance and strategic alignment across diverse e-commerce models.
목차
I. Introduction
1. Background and Motivation
2. Research Gap
3. Research Objectives and Questions
4. Structure of the Paper
II. Literature Review and Theoretical Framework
1. Platform Empowerment: Concepts and Mechanisms
2. Value Co-Creation: A Mediating Perspective
3. E-commerce Business Model Typologies
4. Integrated Framework and Theoretical Proposition
III. Theoretical Model and Research Assumptions
1. Overview of the Conceptual Model
2. Definition of Constructs and Dimensions
3. Research Hypotheses
4. Graphical representation of the theoretical model
IV. Research Methodology
1. Research Design
2. Case Selection Criteria
3. Limitations of the Method
V. Case Analysis and Findings
1. B2B Case: Alibaba.com
2. B2C Case: JD.com
3. C2C Case: Taobao
4. Cross-Case Comparative Findings
VI. Conclusion and Implications
1. Key Conclusions
2. Theoretical and Managerial Implications
Reference