earticle

영어

Objectives: This study examines the perception and regulation of the negative impact of sulbang(drinking broadcasting) from the perspective of the third-person effect. Methods: An online survey was conducted on 476 university students in Seoul, Gyeonggi, and Chungcheong. Results: First, Third-person perceptions of the negative impact of sulbang were found. Second, the lower the positive drinking expectation, the higher the third-person perception of sulbang impact, and the higher the third-person perception of sulbang impact, the more they supported the regulation of sulbang. Third, It was found that women's third-person perception had a greater effect on the regulation of sulbang than men. Conclusion: Since a third-party effect found on the impact of sulbang, efforts are needed to build social consensus related to sulbang regulation through a council involving government, industry, and the media. In addition, A public campaign aimed at reducing positive drinking expectancy could reduce the impact of sulbang.