earticle

영어

This study explores strategies to revitalize regional content and design a local transmedia platform based on AI and storytelling. Focusing on Asan and Suseong District in Korea, it compares local content utilization and policy approaches. Asan, despite its cultural assets such as Oeam Folk Village and Onyang Hot Springs, struggles with low digitalization and limited community engagement. In contrast, Suseong has successfully transformed urban spaces through the “Art Museum City” project using AI and transmedia storytelling. Through literature review, case analysis, and expert interviews, the study proposes a three-stage content model: narrativization, media expansion, and AI-driven interaction. It also outlines platform functions, user flow, and creator participation. To ensure long-term use, strategies such as community-based promotion, public- private collaboration, and sustainable governance are suggested. The research contributes a digital content framework centered on local identity and storytelling, with practical implications for regional cultural policy. Further studies should test this model and expand comparative analysis across diverse local contexts.