원문정보
디지털 경제에서 소비자 행동 패턴의 역동적인 진화
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Abstract
I. Introduction
II. Drivers of Consumer Behavior Patterns in the Digital Economy
(1) Technological progress and innovation
(2) Sociocultural change
(3) Economic restructuring
III. Dynamic Evolutionary Path of Consumer Behaior Patterns
(1) From offline to online: changes in channel choice
(2) From passive to active: the changing role of the consumer
IV. Strategic Recommendations for Coping with New Trends in Consumption in the Digital Economy
(1) Policymakers: building comprehensive consumer protection policies
(2) Enterprises: developing appropriate marketing strategies
References
I. Introduction
II. Drivers of Consumer Behavior Patterns in the Digital Economy
(1) Technological progress and innovation
(2) Sociocultural change
(3) Economic restructuring
III. Dynamic Evolutionary Path of Consumer Behaior Patterns
(1) From offline to online: changes in channel choice
(2) From passive to active: the changing role of the consumer
IV. Strategic Recommendations for Coping with New Trends in Consumption in the Digital Economy
(1) Policymakers: building comprehensive consumer protection policies
(2) Enterprises: developing appropriate marketing strategies
References
저자정보
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자료제공 : 네이버학술정보