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and improving rural life services and to suggest a plan to activate village regeneration based on this. In order to achieve this research purpose, the population status and characteristics of eight counties in Jeonbuk Special Self-Governing Province (Wanju-gun, Imsil-gun, Muju-gun, Jinan-gun, Jangsu-gun, Sunchang-gun, Gochang-gun, and Buan-gun) and the status and satisfaction characteristics of rural life services of the eight counties were identified. And in order to figure out the importance ranking of ‘Rural Living Services for Rural Regeneration’, two rounds of brainstorming were conducted to derive ‘detailed factors’ by ‘sector’. Based on this, a questionnaire was designed and a one to one (1:1) interview method based on the focus group interview(FGI) was used to conduct a questionnaire targeting experts related to rural regeneration projects, and AHP analysis was conducted. As a result of the analysis, among the rural life service areas (large categories) of health, medical care and welfare, education and culture, settlement conditions, and economic activities, the ‘settlement conditions area’ had the highest relative importance, followed by the health, medical care and welfare area, economic activities area, and education and culture area. In addition, the comprehensive ranking of the relative importance of the subcategories (50 items) of the analyzed rural life services was divided into the upper group (1st to 15th), the middle group (16th to 35th), and the lower group (36th to 50th), and measures to activate rural regeneration were presented for each of the four areas (large categories).