earticle

영어

In an era of rapid technological advancements and globalization, this study identifies key risk and success factors in healthcare product development projects, crucial for corporate profitability and competitiveness despite challenges like technical uncertainties and regulatory hurdles. Healthcare projects, unlike traditional manufacturing, face strict quality demands, technical complexity, and market barriers. This research examines factors such as development operations, process elements, absorptive capacity, and product competitive advantage. Data from an online survey of healthcare project professionals were analyzed with frequency, reliability, correlation, and regression methods. Findings show development operations (β=.350, p<.05), absorptive capacity (β=.337, p<.05), and product competitive advantage (β=.521, p<.01) significantly boost managerial and developmental project performance, unlike process-related factors (p>.05). These results highlight the need for operational efficiency, organizational learning, and product differentiation. The study provides practical insights for managers to enhance project outcomes, quality, and customer satisfaction, addressing healthcare development challenges.