earticle

영어

Due to the increase in environmental issues and public awareness, many stakeholders including consumers, investors, governments, and corporations, are demanding green (eco-friendly) products. This is putting pressure on many companies to make green products and disclose their environmental performance. Greenwashing is a marketing strategy used by some companies to make their products or services appear more environmentally friendly than they really are. This can mislead consumers into making more sustainable choices. However, these terms are not known or heard much by customers, other employers, or the public. Hence, this short review aims to i) provide a general introduction to greenwashing, ii) introduce some terms such as green hushing and green marketing, iii) discuss the impacts of greenwashing on business and environment, iv) explore green certifications and regulations by countries, and v) explore the various challenges, recommendations and future directions.