earticle

영어

This study aimed to examine the relationship between beauticians' job stress caused by unethical consumer behavior and their turnover intention. A survey was conducted from October 1 to November 31, 2024, with 280 beauticians in their 20s and 50s working in beauty service industry. The collected data before being analyzed using SPSS 25.0. Frequency analysis, while exploratory factor analysis, reliability was measured using Cronbach’s alpha coefficient. Descriptive statistics, correlation analysis, and regression analysis were conducted. This study is significant in emphasizing how unethical consumer behavior, an emerging social issue, affects beauticians' turnover intention. The key findings are as follows: First, unethical consumer behavior significantly increases job stress. Second, unethical consumer behavior contributes to increase turnover intention. Third, job stress was found to mediate the relationship between unethical consumer behavior and turnover intention, meaning that as job stress increased, so did the likelihood of turnover. Based on these findings, this study suggests that implementing stress management programs, fostering a sense of professional ownership, delivering high-quality services, and enhancing customer satisfaction are crucial strategies for reducing turnover intention among beauticians and ensuring the sustainable growth of the beauty industry.

중국어

本研究为了分析美容师的黑心顾客对其职业压力与离职意向之间的关系, 于2024年10 月1日至11月31日期间, 以20至50岁之间的280名美容师为对象进行了问卷调查, 收集到的数 据使用 SPSS v.25.0 进行分析, 为了进行频率分析, 探索性因素分析以及信度验证. 计算了 Cronbach's α 系数, 对变量之间进行了描述性统计分析. 相关性分析和回归分析, 本研究 的意义在于探讨作为社会性问题的黑心顾客对美容师离职意向所产生的关联性. 得出的研究 结果如下, 黑心顾客会影响美容师的职业压力, 黑心顾客会影响美容师的离职意向. 第三, 随着由黑心顾客引发的职业压力增加. 美容师的离职意向也随之提高. 因此, 本研究旨在为 促进美容产业的发展以及最小化因黑心顾客引发的美容师离职意向, 提出有效的对策, 如压力 管理, 培养主人翁意识, 提供高质量服务以及追求顾客满意度.