earticle

영어

The rapid advancement of generative AI technologies is transforming the field of package design, enabling the quick creation of diverse design options. This study aims to develop a systematic prompt engineering methodology for the effective utilization of generative AI in package design. The research focuses on key design elements, including form, color, typography, and material, with the goal of deriving optimized prompt patterns. By applying the derived prompt patterns to real-world package design projects, the study evaluates their effectiveness and identifies areas for improvement. The research methodology also involves a literature review and case studies to establish a theoretical foundation and explore effective prompt patterns. The study presents a framework for translating traditional packaging design principles into AI-readable prompts, demonstrating the potential of prompt engineering as a bridge between human creativity and AI capabilities. This research advances the integration of generative AI into the design field, broadening its applicability and enhancing overall efficiency. The study acknowledges its limitations and highlights the need for future research to refine prompts and expand the framework to address the evolving needs of the packaging industry.