원문정보
국제인공지능학회(구 한국인터넷방송통신학회)
International Journal of Internet, Broadcasting and Communication
Vol.17 No.1
2025.02
pp.185-188
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
Two-sided markets, often referred to as platforms, are becoming increasingly prevalent across industries such as digital technology, financial services, and retail. These platforms create value by facilitating interactions between distinct user groups, leveraging cross-side network effects, strategic pricing, and user experience optimization. We explores these mechanisms through qualitative and quantitative analyses of successful platforms like Uber and Airbnb. Our Findings reveal that strong network effects drive growth, strategic pricing attracts and retains users, and seamless user experiences foster trust and engagement. We highlights the importance of balancing these elements to sustain competitive advantage in the platform economy.
목차
Abstract
1. Introduction
2. Methods
2.1 Research Subjects
2.2 Analysis Tools
2.3 Data Preprocessing
3. Results and Discussion
3.1 Network Effects
3.2 Pricing Strategies
3.3 User Experience
3.4. Figure 1.
4. Conclusion
References
1. Introduction
2. Methods
2.1 Research Subjects
2.2 Analysis Tools
2.3 Data Preprocessing
3. Results and Discussion
3.1 Network Effects
3.2 Pricing Strategies
3.3 User Experience
3.4. Figure 1.
4. Conclusion
References
저자정보
참고문헌
자료제공 : 네이버학술정보