earticle

영어

In contemporary concept design workflows, character design often relies on static visual forms, such as model sheets and orthographic views. These methods frequently make it challenging for team members, other than the original designer, to fully grasp the emotional and dynamic aspects of a character. Consequently, significant time is required in subsequent design stages to align the character’s feel and features across the team. To address this issue, this study introduces an improved workflow—Technical Concept Design—which leverages rapidly advancing generative AI technologies to provide AI-driven generative support for designers. Based on the typology of design knowledge and the concept of evolutionary creativity, this research provides project examples demonstrating the potential of generative AI in character design. We delves into the application of AI tools in technical concept design and proposes potential research opportunities. The study aims to optimize design workflows, enhance efficiency, and elevate creative outcomes. The results indicate that technical concept design has broad application prospects in fields such as video games, films and animation . Furthermore, it significantly improves human-computer interaction and team collaboration, offering both theoretical insights and practical guidance for the future of the design discipline.