earticle

영어

The purpose of this study is to comprehensively analyze the emotions that domestic tourists feel while experiencing sports tourism. Another purpose is to study the behavior of tourists purchasing related products and services while doing sports tourism. It was found that consumers enjoy the form of tourism, which has the special purpose of sports tourism, because they think it is very helpful for them to feel pleasure and relieve stress. It was found that consumers often experience it directly through sports tourism, and in this case, it was found that satisfaction with the program that specializes in the relevant sports was high. In other words, it was found that consumers prefer it because they can directly experience a higher level of sports while taking and learning the sports training program. On the other hand, many consumers who enjoy watching sports games, and in this case, it is efficient to provide discount tickets or free services. Tourists who enjoy sports tourism often purchase products or services, and it is important for these tourists to spend more in order for the sports industry to develop. It is important for management planning sports tourism to accurately grasp the characteristics and psychological state of tourists because it is for successful management to supply the services and products that tourists want.