earticle

영어

The expressway is an important place of network supplying people, information, and goods from all the regions and allowing the proper flowing of them. But as of now, a new design method is required as the expressway which is going beyond the particular physical space itself and changes into another cultural space where information on the culture of various regions can be acquired. Thus, this study, considering the identities expressed in the expressway service areas as the text, the product of the symbolic system, and analyzing them from the point of semiotics, tries to present the design guidelines for the regional identities found in the expressway service areas. The study method is as follows. First, we prescribed expressive levels such as facade, shapes, colors, and materials, which belong to outer layer, as the syntactic code of the service areas. Secondly, we prescribed contents levels, such detailed elements as landscape, culture, industries, history, which belong to the deep structure of the regions' identities, as the semantic code of the service areas. Thirdly, based on these, this study tries to present the semiotic models on the regional identities found in service areas.