earticle

영어

This article examines Emmanuel Macron’s political communication, focusing on his use of storytelling, a narrative strategy designed to captivate and persuade. The author discusses the formal characteristics of this approach, described as “mentir-vrai” (truthful lying) or “useful narratives,” and highlights its implementation during Macron’s 2017 presidential campaign and throughout his term. Macron employs personal, emotional, and structured stories to present himself as a deserving and relatable leader, reinforcing his public image. The article also analyzes his narrative response to crises such as the Yellow Vest protests and Covid-19, showcasing how Macron adapts his storytelling to uphold his leadership ethos while addressing social critiques and expectations.

기타언어

Cet article analyse la communication politique d’Emmanuel Macron en se concentrant sur l’usage du storytelling, une technique narrative visant á captiver et convaincre. L’auteur explore les bases formelles de cette stratégie narrative, appelée “mentir-vrai” ou “narrations utiles”, et détaille son application par Macron lors de sa campagne présidentielle de 2017 et tout au long de son mandat. Macron y utilise des récits personnels, émotionnels et structures pour se presenter comme un leader méritant et accessible, et pour renforcer son image auprés du public. L’article aborde également la gestión narrative des crises, telles que les Gilets Jaunes et le Covid-19, oú Macron adapte son storytelling pour maintenir son ethos de chef tout en répondant aux critiques et aux attentes sociales.