원문정보
초록
영어
We conducted this study to identify the effect of character characteristics on repurchase intention in company-character collaboration products. The collection of data for the study was conducted online for three weeks from Feb.15 to Mar.7, 2024, using the convenience sampling method for companies and customers who have experience purchasing character collaboration products. At this time, factor analysis, reliability analysis, and regression analysis were used as methods of extracting factors. To summarize the analysis process, the effect of character characteristics on repurchase intention in company and character collaboration products was analyzed. In summarizing the conclusions through empirical analysis, it was found that the factors of aesthetics, familiarity, and originality, which are characteristics, affect repurchase intention. Therefore, theaesthetics, familiarity, and originality of the character must be considered in order to affect the repurchase intention of the company and character collaboration products.
목차
1. Introduction
2. Theoretical Background
2.1 Collaboration
2.2 Character
2.3 Character Characteristics
2.4 Repurchase Intention
2.5 Previous studies on character characteristics and repurchase intention
3. Research Method
3.1 Research design
3.2 Data collection and measurement
4. Result and Discussion
4.1 Confirmatory Factor Analysis and reliability test for measuring instruments
4.2 Effect of character characteristics on repurchase intention
5. Conclusion
References