earticle

영어

Art Nouveau existed as an artistic and cultural style around the world for a short period from the late 1800s to the early 1900s. Art Nouveau, which began in the West around the same time, entered Korea as well, as shown in the designs of the time. This study aims to find a historical context by understanding the situation and design characteristics of Art Nouveau, which influenced modern graphic design, in Modern Korea around the 1900s. In order to analyze the Art Nouveau characteristics of Modern Korean graphic design, first, we examine the visual expression characteristics of Art Nouveau, and second, we identify the characteristics of the Art Nouveau style that appear in design cases from 1900 to 1945. The characteristics of Art Nouveau in graphic design are that objects, environments, and buildings are flat or simplified, and asymmetry and blank spaces are actively utilized in the layout. In addition, organic curves and geometric shapes inspired by vines are expressed. Various objects such as people, plants, animals, and buildings are flat and simplified, and asymmetrical layouts that actively utilize blank spaces are also applied. This confirms that the Art Nouveau style, which was a global trend at the time, was accepted as a contemporary cultural style in Korea as it entered the Modern era despite the atmosphere of the isolationist policy in the late Joseon Dynasty, and was accepted as a design through everyday media. Modern Korean graphic design, with its simple flat expressions that are different from Joseon Dynasty paintings and images, asymmetrical layouts that utilize white space suggests that it played an important transitional role in the development of current design.