원문정보
초록
영어
Generative AI technology is an innovation that saves time and cost and promotes creativity in the process of discovering ideas for advertising production, creating storyboards, and producing advertising videos and voices through various technologies such as text-image generation, image-image conversion, and voice synthesis. established as a tool. It provides differentiated advantages and synergies compared to existing advertising production methods, and shows the potential to accelerate innovation in the advertising industry by giving advertising creators more options and flexibility. The use of these technologies does not simply increase efficiency, but serves as an important turning point that requires changes in creative methods, suggesting the possibility of transitioning to a future-oriented advertising production model that combines creative ideas and technical efficiency.
목차
1. INTRODUCTION
1.1 Research Background
1.2 Research Purpose
1.3 Research Method
2. RESEARCH CONTENT
2.1 Analysis of cases using generative AI technology
2.2 Comparative analysis of the production process between the conventional method and the method using generative AI in the TV commercial production process
2.3 Analysis of the efficiency of using conventional and generative AI technologies in TV commercial production
4. CONCLUSION
REFERENCES