earticle

영어

In this paper, we explore the third-person effect, focusing on people’s perception of the negative impacts of ChatGPT and their intention to support its regulation. A survey was conducted to verify third-person effect in the context of generative AI’s positive and negative sides. The survey results revealed that respondents tend to rate ChatGPT’s negative effects on other users and on society in general higher than those on themselves, confirming the presence of third-person as well as the social distance effect. It was revealed that positive and negative evaluations about ChatGPT’s functional features can influence the magnitude of the third-person effect and the social distance effect. This finding is in parallel with the result that respondents who were largely using ChatGPT for functional purposes than hedonic purposes were showing huger social distance effect, while those without clear use purpose was more prone to perceptive bias regarding negative influence of ChatGPT over other people and the society. Lastly, it was also revealed that the magnitude of social distance effect was influencing the user’s intention to support any regulation on ChatGPT usage in response to any potential harmful outcomes of using the media.