원문정보
초록
영어
This study examines communication strategies during animal disease crises, focusing on avian influenza, African swine fever, foot-and-mouth disease, and COVID-19 in South Korea. Data were gathered from 530 veterinarians and farm owners via surveys and interviews, using a mixed-methods approach to evaluate communication effectiveness. Four critical components—promptness, accuracy, transparency, and interactivity—were found to significantly influence crisis response. Quantitative analysis showed strong correlations between these factors and improved management, while qualitative data highlighted issues with consistency and guideline ambiguity. Media outlets were analyzed for their role in disseminating veterinary information. Recommendations include creating an integrated communication platform, stakeholder training, and transparent information sharing to enhance trust and crisis management. The study underscores the need for a feedback loop between public agencies and stakeholders to refine strategies in real time. These measures aim to improve coordination and effectiveness in mitigating future animal disease outbreaks.
목차
Introduction
Materials and Methods Measurement Tools and Justification
Qualitative Data Collection and Analysis
Integration of Mixed Methods
Theoretical Underpinning and Alignment with Academic Standards
Study Design and Ethical Considerations
Setting
Participants
Variables
Data Sources and Measurement
Bias and Study Size
Quantitative Variables and Statistical Methods
Recruitment and Sampling
Data Collection Timeline
Addressing Bias
Results
Case Study Results
Reliability Analysis and Explanatory Power of Major Factors
Multiple Regression Analysis
Assessment of Communication Channels and Promptness of Information Provision
Major Channels and Improvement Measures
Promptness of Information Provision
Assessment of Accuracy and Consistency of Information
Accuracy of Information
Consistency of Information
Detailed Interpretation and Improvement Measures
Assessment of the Diversity of Information ProvisionChannels and Satisfaction with Public Agencies' Response
Diversity of Information Provision Channels and Improvement Measures
Most Effective Channel for Providing Information
Satisfaction with Public Agencies' Response
Items in Need of Improvement
Specific Improvement Measures
Assessment of the Interactivity of Communication and the Importance of Establishing Trust
Opportunity to Pose Questions/Present Opinions
Reflection of Opinion and Provision of Feedback
Importance of Establishing a Trust Relationship
Improvement Measures
Discussion
Limitations
Implications
Conclusion
References