earticle

영어

The purpose of this study is to understand the importance of physical and social servicescape factors among the servicescape provided by airlines and to analyze the structural relationship on customer satisfaction and revisiting of golf tourists. Focusing on the questionnaire collected to derive the research results, SPSS Ver. 24.0 and AMOS Ver. 24.0 were used to verify the hypothesis through structural equation model analysis, and all statistical significance levels were set to p<.05. The airline's physical and social servicescape had a structural relationship with customer satisfaction. A structural relationship was established on customer satisfaction revisiting. It was confirmed that the airline's physical and social servicescape affects customer satisfaction, and various service factors such as food and beverage, general service, cleanliness, cabin crew, and passenger-appropriate behavior affect customer satisfaction, so continuous management is required. In addition, it was found that head satisfaction plays an important role in satisfaction management because it has a positive effect on revisiting.