earticle

영어

The purpose of this study is to examine Korean medical services, which are undergoing qualitative improvements in service delivery and patient care, and to assess the effects of the servicescape, comprising physical and social domains, on medical service quality and behavioral intentions. Using a sample of 153 dermatology clinic customers, the study conducted frequency analyses to examine general characteristics, reliability analyses to validate research instruments, and exploratory factor analyses to identify key constructs. Correlation and regression analyses were used to test the hypotheses, while mediated regression was employed to explore mediating effects. The results showed that the social domain of the servicescape had a significant positive impact on medical service quality, whereas the physical domain did not show a significant effect. Medical service quality positively influenced satisfaction and revisit intention. Additionally, the social domain had a significant positive effect on satisfaction and revisit intention, while the physical domain did not. Medical service quality also mediated the relationship between the social and physical domains of the servicescape and behavioral intentions.

중국어

本研究的目的是了解韩国医疗服务质量提升的现状, 将服务环境分为物理和社会领域, 研究服 务环境对医疗服务质量和行为意图的影响. 以皮肤科顾客为对象, 基于153份样本进行频率分 析以分析一般特征, 并进行测量工具的信度分析和探索性因子分析. 为探讨各变量间的相关性, 进行了相关性分析及回归分析, 并通过中介回归分析检验中介效应. 分析结果显示, 服务环境 的社会领域对医疗服务质量有显著正面影响. 但物理领域对医疗服务质量没有影响. 此外, 医疗服务质量对行为意图(满意度和再访意图) 有显著正面影响. 服务环境的社会领域对满意度 和再访意图有显著正面影响, 但物理领域没有影响. 医疗服务质量在服务环境的社会领域和物 理领域与满意度, 再访意图之间的关系中起到中介作用.