earticle

한국어

This study aimed to analyze the subjective satisfaction of both customers and service providers involved in the Rebuild Clinic Program, with the goal of exploring ways to optimize hair beauty services and develop marketing approaches to increase revenue. To achieve this, the study used SPSS 24.0 to conduct exploratory factor analysis for validity testing, reliability analysis with Cronbach's alpha, and frequency analysis of demographic characteristics and satisfaction with the Rebuild Clinic. Exploratory factor analysis was performed using orthogonal Varimax rotation, and Pearson correlation analysis was used to identify significant relationships between the factors. The findings are as follows: Regarding satisfaction with the Rebuild Clinic services, customers reported significantly higher satisfaction with the color service program compared to service providers. When analyzing satisfaction by gender, education, and age among all respondents and customers, there were some statistically significant differences. However, the correlations were weak, and satisfaction levels remained high regardless of demographic characteristics. For customers, only satisfaction with the Rebuild Clinic services showed a meaningful correlation with education level. These results suggest that both customers and service providers reported high satisfaction with the Rebuild Clinic Program. Therefore, improving the program’s structure and enhancing customer satisfaction with its effectiveness are likely to have a positive impact on repeat visits to beauty salons and contribute to increased sales.

중국어

本研究通过分析购买重建诊所(Rebuild Clinic) 项目的消费者和供应商的主观满意度, 旨在探 索发型美容服务的构成方向和促进销售增长的营销策略. 为了测定重建诊所的满意度, 本研究使 用SPSS(统计包用于社会科学) 24.0统计程序􎨳通过探索性因素分析进行可行性验证, 使用Cronbach’s α系数进行信度验证, 人口统计性特征和重建诊所满意度进行了频率分析. 探索性因素分析采 用贝里马克斯直角旋转法进行主成分分析, 因素间的相关性通过皮尔逊(Pearson) 相关分析确 认其显著关系. 研究结果如下, 在消费者和供应商对重建诊所服务的满意度方面, 消费者对重建 诊所后色彩服务项目的满意度显著高于供应商. 对于所有应对者以及消费者的性别, 学历, 年 龄等满意度分析结果, 整体应对者在某些变量和满意度之间存在统计学上的显著差异, 但相关性 非常弱, 因此无论应对者的人口统计学特征如何􎨳满意度普遍较高. 而在消费者群体中, 只有 重建诊所服务在学历与满意度之间表现出显著的相关性. 综上所述, 可以解释为重建诊所项目对 消费者和供应商的主观满意度都较高. 因此, 如果发型诊所项目的构成和消费者的效能满意度较 高, 预计会对发型沙龙的回头率提升及销售增长产生积极影响.