원문정보
초록
영어
This study aims to investigate the factors of green entrepreneurship intention of business students in South Korea. Drawing upon the value-attitude-behavior(VAB) hierarchy and the stimulus-organism-response(SOR) framework, we examined the role of biospheric values, collectivistic values, and university educational support in shaping students’ attitudes and intentions toward green entrepreneurship. We collected data from 153 business students and applied the partial least squares structural equation modeling(PLS-SEM). We found that biospheric and collectivistic values positively influence attitudes toward green entrepreneurship, which in turn enhance green entrepreneurship intention. Furthermore, university educational support directly fosters green entrepreneurship intention among students. This research provides valuable theoretical insights into the factors driving green entrepreneurship intention and offers practical implications for policymakers and educational institutions seeking to cultivate environmentally responsible entrepreneurial mindsets among business students.
목차
I. Introduction
II. Background and theoretical framework
1. Green entrepreneurship
2. Value-attitude-behavior hierarchy
3. Stimulus-organism-response theory
III. Hypotheses development
1. Biospheric value and green entrepreneur-ship attitude
2. Collectivistic value and green entre-preneurship attitude
3. University educational support, green entrepreneurship attitude and green entrepreneurship intention
4. Green entrepreneurship attltude and green entrepreneurship intention
5. Research model
IV. Methodology
1. Sample and data collection
2. Measurements
3. Common method bias assessment
V. Results
1. Reliability and validity
2. Structural model assessment
VI. Discussion and implications
1. Theoretical implications
2. Managerial and policy implications
3. Limitation and future research directions
References
Appendix
요약