earticle

영어

In this study, we analyze the transformation of webtoon storytelling patterns following the implementation of the ‘Free if You Wait’ monetization system in the industry. Initially offered without cost, webtoons underwent substantial industrial and creative shifts with Lezhin Comics’ introduction of paid services in 2013 and KakaoPage’s establishment of the ‘Free if You Wait’ model. Our objective was to explore how monetization has influenced storytelling techniques in webtoons. Specifically, we conducted a comparative analysis of Solo Leveling and Tower of God, examining how the payment model influenced narrative structures, episode pacing, and plot progression. Through this analysis, we conclude that Solo Leveling, optimized for the ‘Free if You Wait’ model, employs fast-paced storytelling, frequent cliffhangers, and substantial episode content that fosters reader immersion and incentivizes paid engagement. In contrast, Tower of God emphasizes prolonged narrative arcs and deep character relationships, maintaining a relatively slower pace.