earticle

영어

This study analyzes the cultural homology between Architecture and fashion, examining their intersections within the contexts of modernity and consumer society. It critiques the pluralistic interpretations of contemporary Architecture and aims to redefine its identity, transitioning from "Architecture" with a capital letter A to a phenomenon resembling fashion. The research covers the period from the early 20th century, marking the onset of modernity, to the present, focusing on the expressions of Architecture and fashion during cultural transitions. Based on Pierre Bourdieu's theory of cultural capital and Georg Simmel's theory of fashion, the study investigates how shared vocabularies and representations between Architecture and fashion are shaped by cultural factors. The study employs qualitative methods, including case studies and literature analysis, to investigate the relationship between Architecture and fashion. The study reveals that cultural capital, social stratification, and branding phenomena are intricately expressed throughout the history of modern and contemporary architecture. It confirms that Architecture and fashion, despite their distinct origins, serve comparable cultural roles in articulating identity and mechanisms of social differentiation mechanisms. Contemporary Architecture reinforced class structures through its universal and elite ideals, while fashion evolved through appropriation and subversion of multilayered cultures. The phenomenon of branded Architecture and examples of star architects demonstrate that Architecture adopts strategies similar to fashion, merging high and subcultures to maintain relevance. This study highlights the increasing resemblance between Architecture and fashion in the context of contemporary cultural consumption. Architecture's adoption of cultural omnivorousness to preserve its status as a high culture parallels strategies in fashion, distinct from mere pluralism.