earticle

영어

This study was conducted to investigate the public interest in e-sports at the 2023 Hangzhou Asian Games and to understand the interest and response to the event. The research utilized topic modeling to analyze news articles published during the Asian Games period, aiming to identify changes in the distribution of topics on specific dates and to understand how these topics were influenced by events or situations. News articles related to e-sports during the 2023 Hangzhou Asian Games were either utilized for data collection, and a total of 283 articles were analyzed. Through the research findings, insights into how e-sports are being embraced and understood globally were provided, laying the foundation for understanding the significance of this phenomenon worldwide. This study aims to provide a better understanding of the growth of e-Sports and its societal impact, as well as to offer insights into future trends in the e-Sports industry and policy directions.