earticle

영어

This study aims to analyze the effectiveness of urban regeneration projects on local communities in small and medium-sized cities through both quantitative and qualitative methods. Specifically, the qualitative analysis utilizes big data from social networking services (SNS) to evaluate the changes and effects following the implementation of the urban regeneration project. The study focuses on Mokwon-dong, Mokpo, Jeollanam-do, as a case study, conducting a comprehensive review of social, economic, and physical changes through qualitative analysis based on SNS data as well as traditional quantitative indicators. The results reveal that after the completion of the urban regeneration project, there was a significant increase in the volume of mentions and positive sentiment towards Mokwon-dong. Additionally, the analysis of related words showed that the keywords related to the specific projects and objectives of the urban regeneration initiative appeared prominently. The quantitative analysis identified improvements in economic indicators, such as a deceleration in the population decline, and increases in land price change rates and commercial rent. These findings suggest that the urban regeneration project in Mokwon-dong had positive effects. This study evaluates the effectiveness of urban regeneration through a multifaceted approach, combining qualitative analysis using SNS big data with quantitative data analysis. The results offer valuable insights for the formulation of future urban regeneration policies.