earticle

영어

As the Green consumption is a new consumption form and process characterized by proper consumption suppression to prevent environmental damage and protect the ecological environment. Unlike in the past, the global consumer market contributes to the sustainable development of mankind through rational consumption and green consumption. China's consumption patterns are also changing. But so far, the research on green consumption has focused on consumer behavior, and the overall trend of green consumption in China has been insufficient. Therefore in this study, big data related to green consumption in China will be collected and policy changes will be observed and discussed. In this study, we first use the theme of "green consumption in China" to mine the text through big data, and then carry on the network analysis and CONCOR analysis to draw the following conclusions. First, we should improve the green consumption education system and actively guide the change of consumption consciousness, strengthen ecological protection and create a green consumption atmosphere by popularizing environmental protection knowledge and building a green consumption propaganda platform. Second, to develop green industries, optimize green product distribution channels, pay attention to the layout of green industries, adopt new technologies and modem equipment, and actively produce green products. Third, improve relevant laws and regulations, specify the links of green consumption, and promote the development of green consumption. Finally, based on the above analysis, the government and companies presented countermeasures and implications for the future direction of green consumption in China.

중국어

绿色消费是通过适当的消费抑制，防止环境破坏，以保护生态环境为特征的新消费形态 和过程。全球消费市场与过去不同，通过理性消费和绿色消费，为人类的持续发展做出 贡献。现如今中国的消费形态也在发生变化。但到目前为止关于绿色消费的研究集 中在消费者行为上，有关中国绿色消费的整体趋势研究不足。因此，本研究将收集与中 国绿色消费相关的大数据，观察政策讨论其变化。 本研究首先以”中国绿色消费"为主题，通过大数据进行文本挖掘，同时进行网络分 析和CONCOR分析，得出以下结论。第一，完善绿色消费教育系统，通过普及环境保 护知识、构建绿色消费宣传平台，积极引导消费意识转变，加强生态保护，营造绿色消 费氛围。第二，发展绿色产业，优化绿色产品流通渠道，重视绿色产业的布局，采用新技 术和现代化设备，积极生产绿色产品，重视提高绿色产品流通效率和丰富流通渠道。第 三，完善相关法规和管理细则，明确规定绿色消费的环节，推动绿色消费的发展。最后， 以上述分析为基础，就今后中国绿色消费的发展方向，从政府及企业的立场上提出了应 对方案及含义。