원문정보
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초록
영어
In this study, we conducted a comparative study of Korea, China, and India on the influencing factors of internet shopping repurchase intention through SEM-ANN two-stage analysis, and analyzed changes in predictive performance and variable importance. As a result, through SEM analysis, it was confirmed that the factors influencing repurchase intention in internet shopping are different between Korea, China, and India. It has been proven that the R² of SEM is improved through ANN. And It has been proven that statistical-conclusion-validity was improved through which the size of the path coefficient in SEM remained similar to that of ANN's variable importance analysis.
목차
Abstract
1. Introduction
2. Research Model
3. Research Methodologies
3.1 Analysis Methods
4. Data Analysis
4.1 Reliability and Validity
4.2 SEM and ANN Analysis
4.3 SEM Analysis Results
4.4 ANN Analysis Results
5. Conclusion: Implications and Limitations
References
1. Introduction
2. Research Model
3. Research Methodologies
3.1 Analysis Methods
4. Data Analysis
4.1 Reliability and Validity
4.2 SEM and ANN Analysis
4.3 SEM Analysis Results
4.4 ANN Analysis Results
5. Conclusion: Implications and Limitations
References
저자정보
참고문헌
자료제공 : 네이버학술정보