원문정보
초록
영어
Sustainable consumption is the consumer’s preference for the products that are environmentally friendly however, non-consumption also plays a major role in sustainability. A counter movement of anti-consumption runs from the beginning of mass-consumption of societies. Consumers can choose not to consume products/ brands that can cause a harm to the environment or are incompatible with their ideology on conservation. The underlying notion of these non-consumption practices or anti-consumption is that the consumer is concerned about the effects that a purchasing choice has, not only on themselves but also on the external world. Anti-consumption is a resistance to, distaste of or even resentment of consumption. There is low adaptation rate of green consumption in terms of household products which shows that the non-green consumers reflect the mainstream population and indicates that consumers following anti-consumption is a niche segment reflecting the need of research in this area. So it is consequential to explore the available literatures regarding the subject matter and conduct a quantitative study. Following the notion this paper aims analyzing the factors influencing the anti-consumption behavior of household products in Nepalese context.
목차
1. Introduction
2. Literature Sources and Hypothesis Development
2.1 General–societal: global impact consumers
2.2 General–personal: simplifiers
2.3 Brand–societal: market activists
2.4 Brand–personal: anti-loyal consumers
2.5 Economic factors and Anti-consumption behavior
2.6 Ethical consumption and Anti-consumption behavior
2.7 Environment Concern and Anti-consumption Behavior
2.8 Attitude and Anti consumption behavior
2.9 Culture and anti-consumerism
3. Research Methodology
3.1 Sample and Data Collection
3.2 Measures
3.3 Data Analysis
3.4 Measurement and Structural Modeling
3.5 Moderation and Mediation Analysis
4. Conclusion and Discussion
References