earticle

영어

Rapid technological advancements, especially in artificial intelligence and the Internet, have dramatically increased the demand for smart home systems, which promise enhanced convenience and efficiency. In this fast-growing market, Xiaomi Group has emerged as a prominent player. This paper utilizes a SWOT analysis to delve into Xiaomi’s smart home division’s competitive environment, pinpointing its strengths, weaknesses, opportunities, and threats. Through comprehensive analysis, an optimal marketing strategy is developed using the Analytic Hierarchy Process (AHP). The study proposes recommendations to bolster product intelligence and foster innovation, addressing the challenges unearthed. Additionally, it investigates Xiaomi’s worldwide marketing strategies for its smart home offerings, employing a hybrid AHP model that merges qualitative and quantitative insights. The result is a refined strategic marketing plan aimed at elevating Xiaomi’s smart home products’ global marketing effectiveness. This research not only provides valuable insights for strategic planning in the smart home sector but also offers practical guidelines to improve Xiaomi’s global competitive stance.