earticle

영어

This study examined the impact of exporters’ humanistic knowledge on relationship performance with importers by improving cultural empathy. Accordingly, this study viewed exporters’ humanistic knowledge as a multidimensional variable including literature, philosophy, history, art, religion, and cultural literacy. Cultural empathy was viewed as a variable with sub-elements such as empathic feeling and expression, empathic perspective taking, acceptance of cultural differences, and empathic awareness. To measure this, a survey was conducted targeting 207 export managers from small and medium-sized businesses. As a result of the analysis, the exporter’s humanistic knowledge had a positive effect on all of the sub-elements. In addition, all sub-elements of the exporter’s cultural empathy were found to have a positive effect on relationship performance. The results of this study can provide practical suggestions that small and medium-sized enterprises should seek ways to develop the capabilities of export managers necessary to build friendly relationships with importers with different cultural backgrounds.