earticle

영어

Utilizing the value-based adoption approach, this study empirically examines the factors influencing the perceived value and desire to continue utilizing proptech platform services. The findings indicate that usefulness, enjoyment, convenience of use, and responsiveness all have a substantial impact on perceived value and intention to use continuously. While they had negative effects, technicality and perceived danger were not statistically significant. This study is designed to give basic data for marketing strategy development for proptech platform service providers, as well as contribute to the industryʼs growth.