원문정보
국제인공지능학회(구 한국인터넷방송통신학회)
International Journal of Internet, Broadcasting and Communication
Vol.16 No.3
2024.08
pp.56-63
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
Tourism is a crucial sector in Vietnam, benefiting significantly from the surge in short video content and the rapid growth of TikTok, a popular new social media platform with a large daily user base. This study explores how digital video marketing factors on TikTok, such as perceived enjoyment, credibility, interactivity, and subtitling, affect users' awareness of destinations and their intention to visit. The findings indicate that perceived enjoyment, interactivity, and subtitling positively influence destination awareness, which in turn impacts the visit intention of TikTok users.
목차
Abstract
1. Introduction
2. Literature Review and Hypotheses
2.1 Perceived enjoyment
2.2 Perceived credibility
2.3 Interactivity
2.4 Subtitling
2.5 Destination awareness
3. Research Methodology
3.1 Measurement
3.2 Reliability and validity of measurement items
4. Results
5. Discussions
6. Acknowledgement
7. Reference
1. Introduction
2. Literature Review and Hypotheses
2.1 Perceived enjoyment
2.2 Perceived credibility
2.3 Interactivity
2.4 Subtitling
2.5 Destination awareness
3. Research Methodology
3.1 Measurement
3.2 Reliability and validity of measurement items
4. Results
5. Discussions
6. Acknowledgement
7. Reference
저자정보
참고문헌
자료제공 : 네이버학술정보