earticle

영어

This study explores the current development trends and characteristics of television media in content production from three dimensions: the impact, application, and risk of AIGC on television content production. The impact of AIGC on television content production is mainly reflected in four dimensions: cost reduction and efficiency increase in television content production, the trend of non-anthropomorphism in television content production, reduced innovation momentum of creators, and greater satisfaction of diversified needs of television or network users. AIGC can observe the “penetration” production application in the television industry from both the front and behind the scenes perspectives. Finally, this article explores how to adapt to the convenient and efficient production capacity brought by AI, and how to apply AI to flexible creation in content production and avoid the risk warning brought by AIGC, in order to develop countermeasures in advance to cope with risks. AIGC, as a new content generation method following PGC and UGC, has broken many orders in the original television content production, including creative subjects, collaboration methods, work efficiency, transmission and reception relationships, and has a significant impact on various aspects of television content production. Faced with the upcoming changes, television media should respond in a timely manner, from understanding the new thing AIGC, to using artificial intelligence related technologies to help themselves overcome the unfavorable factors in current difficulties, and then predicting and avoiding the potential risks that AIGC may bring to television content production, in order to find a path for the orderly development of television media in the new era.