earticle

영어

The rapid expansion of the Internet and digital sectors has undeniably driven global economic growth and expanded commercial opportunities. However, this growth is accompanied by significant environmental challenges, including increased electronic waste and higher energy consumption by data centers, which contribute to climate change and threaten the sustainability of our living environment. These challenges highlight the urgent need for sustainable solutions in these sectors. This study addresses these pressing environmental concerns by exploring ways to improve environmental performance in China's burgeoning Internet industry. The focus is on the role of green transformational leadership, which has emerged as a critical factor in driving organizational sustainability initiatives. Green transformational leadership inspires environmental consciousness among employees and actively encourages innovative practices that prioritize sustainability. Specifically, the study examines how green innovation and creativity serve as mediators in the relationship between green transformational leadership and employees' environmental performance, offering insights into the mechanisms through which leadership can foster greener workplace practices。 An online survey from September 16 to December 16, 2023, gathered 416 responses from employees in China's Internet industry, with 368 valid data sets resulting in an 88.5% response rate. The data were analyzed using SPSS 26 and AMOS 24 to verify the reliability and validity of variables, assess model fit, and test the proposed hypotheses. The findings reveal that green transformational leadership has a significant positive impact on green innovation, green creativity, and environmental performance. Furthermore, the study highlights the crucial mediating roles of green innovation and creativity in the relationship between green transformational leadership and environmental performance. In conclusion, this study provides empirical evidence supporting the adoption of green transformational leadership in the Internet and digital sectors. As organizations face increasing pressure to address environmental concerns, green transformational leadership offers a viable solution for driving both organizational success and environmental sustainability. By harnessing the power of green innovation and creativity, companies can create a sustainable future while maintaining competitiveness in a rapidly digitalizing world.