earticle

영어

This study aims to find ways to improve lifestyle satisfaction and self-esteem and quality of life of fashion hair users. An empirical survey was conducted across from March 1 to April 4, 2021. Data was acquired through a survey was conducted among those currently wearing wigs or those who have experienced wearing wigs. First, as a result of examining the demographic characteristics of the survey subjects, it was found the most users were males in their 30s to 40s. Many were professional workers with an average income of 3 million to less than 4 million won per month with an academic background of a university degree or higher. Second, as a result of examining the reliability and validity of the usability, self-esteem, and lifestyle satisfaction among those using fashion hair, the reliability was over 0.805. The use of fashion hair was found to be responsive, empathetic, and tangible, While reliability and certaintywere composed of five factors, self-esteem was composed of two factors. Third, as a result of verifying the hypothesis, it was found that the responsiveness, empathy, reliability, and certainty of fashion hair utilization had a positive effect on self-esteem, and the empathy, tangible, and certainty of fashion hair utilization had a positive effect.

중국어

本研究旨在于了解时尚发型（假发）用户的服务质量对自我尊重感及满意度的影响，进一步探索假发佩戴者的服务质量对其自尊心和精神健康满意度的改善方案。本研究的实证调查起止时间为2021年3月1日到4月4日，研究对象为全国目前佩戴时尚发型或曾佩戴过时尚发型的人。本研究结果为如下：第一、调查对象的人口统计特征结果显示，所占人数最多的是30岁至49岁的男性，拥有大学以上学历，月平均收入为300万韩元到400万韩元。第二、对时尚发型的服务质量、自尊感、满意度的信度及效度进行了验证，结果显示信度都在0.805以上，确保了信赖性。第三、针对本研究假设的验证结果显示，时尚发型服务质量的反应性、共鸣性、信赖性、确信性对自尊感产生正向影响。经验证表明，时尚发型服务质量的反应性、共鸣性、类型性、信赖性、确信性对自尊感和精神健康满意度具有正向影响，自尊感的提升促进了精神健康满意度的提升，由此推断，与顾客保持长期关系的策略对时尚发型行业的成长至关重要。