earticle

영어

Unlike other companies, medical institutions are located at the point of contact with patients, their main customers, so service to patients is of utmost importance, and it can be said to be a service industry with a very high dependence on human resources. However, research on the social responsibility activities of medical institutions is conducted very peripherally, unlike corporations, which are actively conducted with a focus on indexing and empirical research on social responsibility activities. Accordingly, this study aims to study the social responsibility activities of oriental medicine hospitals, which are an under-researched field among various types of medical institutions. Through a survey of the social responsibility activities of general companies and hospitals, the social responsibility activities of oriental medicine hospitals are investigated. The significance of the study is to secure an effective driving force for efficient hospital management by suggesting a direction for the hospital. To date, most studies on social responsibility activities have been conducted on general companies. However, research on hospitals' social responsibility activities is being conducted very locally, unlike corporations, which are actively conducted with a focus on quantifying and empirically researching social responsibility activities. In addition, most of today's social contribution activities in oriental medicine hospitals are carried out locally only in areas utilizing organizational personnel, so empirical and systematic research on the effects of social responsibility activities in oriental medicine hospitals is insufficient. Accordingly, this study will be used as a basic study on the social responsibility activities of oriental medicine hospitals by investigating various social responsibility activities that can be applied to hospitals, and provide information that can strengthen the capacity for efficient management of oriental medicine hospitals. The significance of the study is to provide a basis for strategy establishment.