earticle

영어

Genre films customize specific content and forms to meet the viewing demands of film audiences, aiming for stable film revenue. In the context of broad entertainment, genre films adhere to market principles and represent a commercialized film style that fosters the healthy development of the film industry. Action films, characterized by physicality and violent performances, attract audiences primarily through emotional stimulation during the viewing process. This article, within the framework of the "cognitive-perceptual" theory, in terms of narrative and audio-visual presentation, analyzes the emotional connection between action films and audiences, using 1970s Hong Kong action films as a case study. In the realm of action cinema, narrative complexity is often reduced to ensure that the action sequences become the focal point of the cinematic experience. This study argues that such simplification allows audiences to focus more deeply on the physicality and choreography of action scenes, which are the main appeal of these films. The visceral impact of these sequences is further augmented by strategic audio-visual cues, including fast-paced editing, close-up shots of action details, and rhythmic variations in scene composition. Hong Kong action films of the 1970s, exemplified by the works of Bruce Lee and Jackie Chan, demonstrate a mastery of action choreography that integrates martial arts, dance, and acrobatics. This not only showcases the physical capabilities of the actors but also significantly contributes to the aesthetic and emotional appeal of these films. The paper examines how these elements work in concert to engage viewers on a cognitive and perceptual level, resulting in a compelling filmic experience that prioritizes emotional resonance over narrative complexity. The findings suggest that action films are heavily influenced by their ability to meet audience expectations for thrill and excitement. As the results of this study, the typification and simplification of narrative in action films can focus the audience's attention on the action scenes. In the production of action films, emphasis is placed on enriching action design, standardizing action presentation, utilizing cinematographic language to highlight action details, and designing action rhythm, which enables audiences to immerse themselves more deeply in the film and achieve emotional resonance. This study contributes to the understanding of genre cinema as a commercialized yet artistically rich field, emphasizing the importance of emotional engagement in the development of the film industry.