earticle

영어

Despite the maturity of platforms, only some studies have explored the relationships between the working conditions of platform workers and their organization-like responses to these platforms. Thus, this research utilized the Job Demands-Resources Model (JD-R Model) to analyze the effects of job demands and resources on platform workers’ job embracing. The data were collected from 182 food delivery riders in South Korea. This study utilized the PLS technique (partial least squares) to examine the research model. Regarding job demands, this study has found that work overload and physical effort significantly affect burnout. Regarding job resources, the results revealed that service technology support and training significantly affect work engagement. In alignment with the Job Demands-Resources literature, the findings offer tangible proof that burnout has a detrimental impact on job embracing, whereas work engagement has a beneficial effect on job embracing. Our findings indicate that work engagement exerts a more substantial beneficial effect on job embracing, and burnout reduces job embracing. Results also provide novel insights to scholars seeking a comprehensive research model on the impact of on-demand workplace conditions to help platforms attract and retain platform workers.