earticle

영어

Objectives: This study aimed to describe the relationship between planned behavior theory and birth intention to understand the birth intention of college students from the perspective of behavioral science. Methods: Data were collected using a self-report questionnaire targeting 300 random men and women enrolled at a university in Busan. Bootstrap verification was performed using a process macro to verify the variables' causal and moderating effects. Results: Attitudes toward childbirth, subjective norms, and perceived behavioral control were found to have a significant effect on childbirth intention (β=.950, β=.787, β=.839, p<.001). The interactions between subjective norms and general marital values (R²=.026, p<.001), and between perceived behavioral control and perception of childbirth promotion policy (R²=.014, p<.05) had a significant effect on childbirth intention. Conclusions: Childbirth intentions can only be improved by fostering awareness of marriage and childbirth.